If only life and the world is as easy as photoshop... (then, I'd probably be good at it - life. that is)
Photoshop-ed world figures from Benetton's latest controversial campaign,which I deem a winner in the marketing sense.
I don’t know if it's just cable tv, the internet or globalization, that it seems there’s just so many (big, explosive, ground breaking, spontaneous, unbelievable, unprecedented...) things going on at a given time – but 2011 has been quite chaotic.
Devastating disasters: tsunamis, earthquakes, floods, volcano eruptions, hurricanes, famine… everywhere and anywhere.
Destabilization efforts and mass rallies: the Arab Spring, the Euro/US financial crisis… and the “occupy” movement (which quite frankly, I am annoyed with).
All this talk about moving boundaries and territories, fortifying armies…
The so called June end of days, 11-11-11 and the Mayan 2012 prediction... Do you sense an eery apocalyptic feeling? In a sort of weird, paranoid, but not really (in a when-you-watch-tv-it's-ok-kind-of way), that is.
But hey, in a dreamworld, photoshop will make the world go round.
The campaign is really meant to elicit a reaction and cause a stir, maybe a little too much like (literally and figuratively) when Madonna and Britney Spears kissed at that award show, but it works. (Hey, sex sells. Controversy sell.) If Benetton wants to use world events for its own financial gain, hey, i can appreciate that. It's a brilliant marketing move.
Benetton, censored or not censored, outrage or no outrage, you’ve sent your message out to the world. CNN covered you. Marketing mileage maximized! Let’s hope it translates to sales as it has been years since I’ve bought or have worn a Benetton item or have entered a Benetton store.
You know if you printed these photos on shirts, I just might buy one.
Devastating disasters: tsunamis, earthquakes, floods, volcano eruptions, hurricanes, famine… everywhere and anywhere.
Destabilization efforts and mass rallies: the Arab Spring, the Euro/US financial crisis… and the “occupy” movement (which quite frankly, I am annoyed with).
All this talk about moving boundaries and territories, fortifying armies…
The so called June end of days, 11-11-11 and the Mayan 2012 prediction... Do you sense an eery apocalyptic feeling? In a sort of weird, paranoid, but not really (in a when-you-watch-tv-it's-ok-kind-of way), that is.
But hey, in a dreamworld, photoshop will make the world go round.
The campaign is really meant to elicit a reaction and cause a stir, maybe a little too much like (literally and figuratively) when Madonna and Britney Spears kissed at that award show, but it works. (Hey, sex sells. Controversy sell.) If Benetton wants to use world events for its own financial gain, hey, i can appreciate that. It's a brilliant marketing move.
Benetton, censored or not censored, outrage or no outrage, you’ve sent your message out to the world. CNN covered you. Marketing mileage maximized! Let’s hope it translates to sales as it has been years since I’ve bought or have worn a Benetton item or have entered a Benetton store.
You know if you printed these photos on shirts, I just might buy one.
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